Today I will describe the second of Bombardier. The guest in the glass will be Bombardier Burning Gold.
I mentioned there that brewery in March refreshed its offer of Bombardiers – announced the introduction of two brands in a new setting.
The first is the above mentioned Glorious English, today turn to his golden variant.
Marketing of Bombardiers Marketing hits in patriotic tones, whether in the form maintained in comedic style commercial with Bob Mortimer in the lead role, or in a manner quite serious.
At this point let me once again to present the said advertising film. You can joke that it version Uncut – at one moment, Bob Mortimer lost … pants.
Please note the musical theme accompanying to the film.
Brewery on its website announces that Burning Gold was inspired by William Blake’s poem “Jerusalem”.
If so, then I think it is worth taking him a moment to have a complete image of the entire areola around the beer from Bedford.
The poem was published in 1916 in a patriotic anthology of poetry as an attempt to overcome the collapse of morale in view of the increasing number of victims of British soldiers on the front of World War I and the lack of prospects for its speedy completion.
It was popularized through music by Charles Hubert Hastings Parry and in this form has become one of the most popular British patriotic songs with a strong Christian overtone.
The poem was inspired by the apocryphal story that a young Jesus, accompanied by Joseph of Arimathea, a tin merchant, travelled to what is now England and visited Glastonbury during his unknown years.
|And did those feet in ancient time
Walk upon England’s mountains green:
And was the holy Lamb of God,
On England’s pleasant pastures seen!
And did the Countenance Divine,
Bring me my Bow of burning gold;
I will not cease from Mental Fight,
For this full pathos atmosphere of a traditional England let us return to today’s hero – after all, still waiting for us Bombardier Burning Gold.
Just I add that to brew Gold used barley malt, “Maris Otter” and hops: Fuggles and Goldings – and I open the bottle…
Name: BOMBARDIER BURNING GOLD (Bitter, 4,7% ABV)
The colour of beer is amber.
In the aroma: malt, hops, caramel, a little honey.
In the taste is palpable malt, caramel, biscuit (all fairly mild), a little lemon zest.
While Glorious English was firm beer – bodied, very malty, that Bombardier Burning Gold is a soft and mild in flavour.
It’s a light bitter, drink it nicely though its taste is a little too subdued.