CAMRA is an acronym for the name of organisation. What is this organisation and what purpose it guided?
CAMRA is an independent consumer organisation whose main aims are promoting real ale, real cider and the traditional British pub.
CAMpaign for Real Ale – an organisation founded in March 16, 1971, which was formed in opposition to the domination of a few companies flooding the British market by beer of very low quality.
Many breweries in the 1960s and early 1970s undertook the decision to move away from the traditional brewing beer, with a full range of flavor which re–fermented in casks gaining additional qualities (ie. cask–ale), to quickly brewed, of the poor taste beer for the quantity buyers. This mass it was, sold in kegs, paltry bitters and poor quality lagers.
Disappointed with this state of affairs, Michael Hardman, Graham Lees, Jim Makin and Bill Mellor founded an organisation to protect producers of traditional English ale and at the same time to take care of universal access to it by promoting traditional British pubs.
Currently CAMRA has almost 175 000 members worldwide and is known as the most successful venture consumers in Europe. But not always been so good.
Inittially, promotional campaigns, referring to the tradition and history, do not grab young consumers encountering resistance from them.
Big break came in 2002 when man named Gordon Brown, Chancellor of the Exchequer and later Prime Minister, helped to resurrect falling down British brewing. He introduced Progressive Beer Duty, or tax benefits for the smallest breweries. Their numbers began to grow immediately. Initially they produced traditional English cask–ale, but soon under the influence of ‘beer revolution’ in the USA, began to develop independently giving rise to a beer revolution in the UK.
Currently in the UK there are 850 breweries (the highest in post-war history), and every year there are dozens of new arrives.
Coming back to the main thread – in addition to promoting traditionally brewed ale and taking care to preserve the traditional culture of British pubs, CAMRA also publishes books and magazines, organizes fairs and festivals and beer competitions.
The most well known publication of CAMRA is book Good Beer Guide, newspaper What‘s Brewing and the quartley magazine Beer.
The activities of the organisation is financed by membership fees, the sale of books and publications, and income from beer festivals: national and local.
Standard membership fee is £24 per year. In return, the member receives quarterly magazine Beer, the monthly What‘s Brewing, free admission (or reduced) to the CAMRA festivals and discounts at hotels, travel agencies, etc.
Official CAMRA website http://www.camra.org.uk/